Amazon Boosts AI to Ward Off Rivals: In an effort to keep competitors at away and capitalise on the ongoing investor craze surrounding artificial intelligence, Amazon.com opens new tab revealed a number of mainly modest improvements to several of its products on Wednesday.
The company has made an effort to dispel the myth that rivals Google opens new tab, Microsoft (MSFT.O), and OpenAI have mastered the art of creating generative AI, which can react to complex prompts or queries nearly instantly with complete words or images.
According to Vasi Philomin, vice president of generative AI at Amazon, the company has improved its agents—software that automates tasks for businesses—by adding more memory, allowing each new request to build upon the previous one. This was one of the advancements the company revealed at its conference in New York.
In an interview on Tuesday, Philomin stated, “This allows agents to provide more personalised and more seamless experiences, especially for complicated tasks.”
For example, he mentioned that the upgraded AI agents could now recall a user’s preference for aisle or window seats on a flight for every subsequent request, something that was not possible in the past.
In addition, Amazon revealed that it has enhanced the Q chatbot it unveiled in November to offer better advice on creating software code, addressing one of the more well-liked applications of generative AI.
Additionally, Amazon announced that it has improved its Bedrock service, which enables companies to develop applications using a variety of AI models, to better assist users in identifying and removing “hallucinations,” which occur when AI generates responses to queries or requests that can be inaccurate or deceptive.
Because they cause users to become distrustful of AI systems, hallucinations have been a persistent issue. For example, earlier this year, Google faced backlash for an AI-powered search function that suggested, among other things, that users add glue to pizza sauce to make sure the cheese sticks to it.
According to Matt Wood, vice president of AI products at Amazon Web Services, the new controls will help minimise the incidence of hallucinations by roughly 75% for specific uses.
Amazon stated in April that AWS, which is in charge of most of the company’s AI work, is on track to generate $100 billion in revenue annually.
