Digital Marketing
Digital marketing is the umbrella term for a variety of approaches and methods used to advertise goods, services, or brands online. This vast sector makes use of the internet and many online platforms to connect and interact with target consumers. Below is a summary of the essential elements:
Search engine optimization, or SEO, is the process of making content and websites more visible in search engine results pages (SERPs) in order to drive more organic traffic.
Information marketing: is the process of producing interesting, pertinent information (blogs, videos, infographics) in order to draw viewers in, establish authority for the brand, and increase traffic.
Using social media sites like as Facebook, Instagram, Twitter, and LinkedIn to promote brands, interact with consumers, and increase website traffic is known as social media marketing.
Email marketing: Targeted email campaigns to build leads, keep clients, and advertise deals or changes.
Pay-Per-Click (PPC) advertising involves placing sponsored advertisements on social media sites (such as Google Ads) or search engines, with a fee associated with each click.
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Job Description
- Come up with innovative digital marketing campaigns & strategies
- Run ads & measure performance of campaigns
- Improve company’s social media presence
- Identify trends and optimize spends based on insight
- It is a Part Time Digital Marketing job for candidates with Freshers.
Work alongside & learn from best in class talent- Opportunity to make a positive impact- Strong opportunities to progress your careerOur client is a venture of Naygon Technologies Pvt. Ltd and IT System Integrator focused on web applications and a well-established company based in Allahabad (Uttar Pradesh).
Responsibilities:
Implement Pay Per Click media strategies.- Handle, review, and perform daily account responsibilities associated with Google Ad Words, Yahoo, Bing and other search platforms for a variety of clients.- Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics.- Executing online initiatives including websites, Google ads, SEO, lead generation, PPC, SEM, SEO, display advertising, social media marketing, blogging and interactive web/marketing tools- Managing online marketing initiatives for clients cost effectively.
As a Digital Marketing Executive, you will be responsible for developing and executing effective digital marketing strategies to increase brand awareness, generate leads, and drive sales. You will be working closely with the marketing team to create engaging content, manage social media platforms, and optimize online advertising campaigns
Responsibilities:
- Develop and implement effective digital marketing campaigns across various channels, including social media, email, and search engines.
- Create engaging social media content and manage company profiles on platforms like Facebook, Instagram, and LinkedIn.
- Design and create visually appealing graphics and images using tools like Canva.
- Manage and optimize Facebook and Google advertising campaigns to achieve desired results.
- Track and analyze website traffic, social media engagement, and campaign performance metrics.
- Stay up-to-date with the latest digital marketing trends and best practices.
Job Description
- Develop and implement an effective search strategy Based on Audience Insights and Search Behavior, map and improve our clients SERPs with competition on targeted keywords. Perform ongoing keyword research and discovery, expansion, and optimization.
- Track, report, and analyze website analytics and PPC initiatives and campaigns
- Manage campaign expenses, stay on budget, estimate monthly costs and achieve maximum ROI from the spend
- Create and optimize Copy and Landing Pages for Search Engine Marketing
- Research and analyze competitor advertising links and keywords.
Requirements:
- Managing Google AdWords and Google Analytics, SEO,SMM, ORM, SMO and SEM
- Bachelors degree or higher (preferably in Advertising, Computer science, or Mathematics/Statistics)
- Functional understanding of HTML & CSS. Ability to guide technology teams on implementing essential on-site SEO elements and offsite projects like Google AMP
- Passion for the Internet and Digital Marketing
- Ability to work across teams, manage projects & multi-task with attention to detail.
Key roles and responsibilities:
ELGi’s vision and seven core values, each having its own hue and meaning, but together create a powerful and vibrant spectrum that permeates all levels with the same intensity and clarity, ensuring that every value is followed and lived everyday by everyone, with awareness and pride.
