Marketing Executive
A marketing executive is essential to the creation and implementation of marketing plans that advertise a business’s goods and services.
The following are some essential duties and competencies related to the position of Marketing Executive:
Principal Duty: Market Analysis
- Carrying out market research to determine consumer preferences, rivals, and trends.
- Data analysis to support campaign and strategy development in marketing.
Development of Campaigns:
- Developing and carrying out marketing strategies for a variety of media (print, digital, social media, etc.).
- Overseeing spending and making sure campaigns are completed on schedule and within budget.
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Job Description
Role & Responsibilities
- Business Collaboration with the companies and send direct Proposal to Bring Projects. Communicate with the Targeted clients and Develop client’s relationship.
- Work with Various Clients to promote overall brand through social media channel. End of the day Report submission to the seniors.
- Developing and executing a results-driven, multi-platform communications strategy and plan in line with corporate and brand direction while reflecting local priorities.
- Creating and managing all marketing material and collateral in line with brand direction.
- Implementing online marketing activities including social media, SEO/SEM, demand generation, leads generation, etc.
- Tracking effectiveness of various campaigns and course correcting as required.
- Managing communications spend and working with vendors and agencies, to create and/or localize communications and marketing activities and develop supporting assets.
- Leading the planning and implementation of PR and initiatives related to the brand.
- Knowledge of Google ads, social media ads and PPC is added advantageSkills And Qualification
- Good Communication& Spoken English skills required
- Knowledge of Microsoft Suite
- Candidate should be presentable & must have Convening skillSkills:-
- Email Marketing, B2B Marketing and Social Media Marketing (SMM)
Qualification:
- B. Pharma, B.Sc. (Preferable)
- Non-Science Graduates /D. Pharma (with min. one year of experience can also be considered)
Experience:
- 06 months – 2 Years
Key responsibilities:
- To meet the assigned customers (Doctors, Chemists, Stockists etc.) in the desired frequency as per our company strategy.
- To generate prescriptions and achieve sales targets product-wise, value-wise both in primary and secondary sales on monthly as well as yearly basis.
- Enhance territory profitability, increase / maintain brand market share and ensure proper customer relationship through different customer engagement initiatives in line with our company strategy.
- Manage proper product distribution in the assigned territory and control expenses such breakage, expires etc.
- Provide market intelligence data on market conditions and impact of promotional strategy of company’s products as well as that of competitors to the line managers and the marketing team.
- Prepare and propose strategic distribution plan for the assigned territory for the month as well as the year to meet the business objectives.
- Develop and generate Stockists / distributor orders as per the business plan, ensure proper supply of goods and also ensure that all payments and dues are collected from the Stockists / distributors as per company policy.
