Delhi Half Marathon 2024 race day tees are introduced by Sarabjot Singh and Harmanpreet Kaur.
During the inaugural event, Sarabjot and Harmanpreet led a lively contingent around the Lodhi Colony in Delhi.
PUMA ambassadors Sarabjot Singh, an Olympic bronze medallist, and captain of the Indian cricket team Harmanpreet Kaur both advocate that running is essential to life. Highlighting it, the two sports legends led a vibrant march through Lodhi Colony in the capital today to introduce the new Race Day Tee (RDT) for the Vedanta Delhi Half Marathon (VDHM), which was created only by the official sports partner, PUMA India.
On Sunday, October 20, Delhi’s streets will come alive with the 19th edition of VDHM, featuring #AaRangDeDilli. Sports brand PUMA India arranged an extravagant celebrity march with drones and huge tees in the lead-up to the main race day.
PUMA athletes celebrate “Aa Rang De Dilli” with a spectacular launch.
At the inauguration event, Sarabjot and Harmanpreet led a vibrant contingent around the Lodhi Colony in Delhi. To enhance the visual spectacle, the troop carried a massive rendition of the RDT, and some tees were unfurled by drones. The new RDTs are available in four color stories, representing #AaRangDeDilli: purple and red for women and pink and orange for males.
“Running has emerged as one of the fastest growing sports in India and is heavily invested in this discipline. PUMA India is constantly looking for opportunities to build and engage with this dynamic community,” stated Karthik Balagopalan, Managing Director of PUMA India, in remarks on the occasion. Our long-standing association with the Vedanta Delhi Half Marathon, an important event in India’s sporting calendar, inspires us to develop fresh experiences for our wonderful capital. The colorful debut of our Race Day Tee featuring race superstars Sarabjot Singh and Harmanpreet Kaur today was an incredible show that will pave the way for many more special moments on the big race day. As we celebrate 11 years of working together, we are sure that our performance tees
Industry estimates state that around 2 million runners are registered in India as of right now. In particular, professional athletes have been promoting runs as an essential component of their training and recuperation.
Harmanpreet Kaur, an ambassador for PUMA and captain of the Indian cricket team, commented on the event, saying that running is the most basic yet effective kind of exercise. It has been extremely important to my athletic career, helping me to develop both my mental and physical toughness. My approach of spreading our love of running is by organizing this vibrant march in the capital today to introduce the new PUMA Race Day Tee for the Vedanta DelhiHalf Marathon.
“Vedanta Delhi Half Marathon is a fantastic platform to celebrate the joy of running and inspire people to adopt a healthy lifestyle,” said Sarabjot Singh, a PUMA athlete and Paris 2024 shooting champion. Running has always been my go-to workout before a big game because it helps me decompress. I’m excited to be a part of this PUMA journey and can’t wait to watch Delhi’s streets come alive with runners on race day in October.
A Race That Brings People Together
Procam International has been promoting VDHM, and participation has increased yearly. The esteemed half-marathon has grown from a few hundred local runners to over 5,30,000 athletes from all over the world since its founding. VDHM has had PUMA India as its official sports partner for more than ten years.
“Every year, more than a thousand new runners take up the sport, a clear indication of its growing popularity in our country,” stated Anil Singh, Managing Director of Procam International. Running has additionally shown to be a successful experiential platform for marketers. With its cutting-edge products, PUMA has raised the bar in our ten-year partnership, and the VDHM Race Day Tee will undoubtedly improve participants’ spirits and output. Anticipate a lively Race Day and let #AaRangDeDilli echo.
The official Race Day Tee launch in Delhi today by PUMA India provides as a reminder of the enthusiasm and energy that the VDHM delivers to the city every year, as the countdown to the main race day approaches.
