Chief Product & Technology Officer (CPTO) Raj Neravati of Titan Smart Wearables talks with Aggam Walia on developing use cases, the influence of AI on user experience, and trends in wristwatch demand.
India has emerged as the wearables consumer market leader in just three years.
In response to the growing consumer demand for smartwatches in the wake of the pandemic, Tata Group’s Titan last month formed a strategic alliance with Seattle-based CueZen, an artificial intelligence (AI) platform for health. Chief Product & Technology Officer (CPTO) Raj Neravati of Titan Smart Wearables talks with Aggam Walia on developing use cases, the influence of AI on user experience, and trends in wristwatch demand. Take-outs.
What changes have you seen in India’s smart wearables market since the pandemic?
The use of wearables became widespread in 2021, post-Covid, with temperature and oxygen saturation serving as the main motivators. People were shocked to learn that they could check their blood oxygen levels and temperature with a smartwatch. India has emerged as the wearables industry leader in just three years. After beginning with smart bands, the market swiftly switched to smartwatches. Subsequently, the trend moved from thin-film transistor liquid crystal displays (TFT-LCD) to active-matrix organic light-emitting diode displays (AMOLEDs). The industry as a whole transitioned to Bluetooth calling as soon as the improved display was completed. Consumers are now exhibiting a new trend where they are asking for more analog-drivenitems with a high-end appearance. Additionally, they are choosing metal straps and mesh.
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