To secure linear and digital rights for around Rs 5,963 crore for the upcoming cycle, Viacom 18 defeats Disney Star and Sony.
In preparation for the Asia Cup 2023, Indian cricketers Virat Kohli, Jasprit Bumrah, Shardul Thakur, and Shreyas Iyer train in Bengaluru.
Indian cricket will have a new home on the Viacom 18 network for the following five years. In an online auction on Thursday, the media giant, a division of Reliance Industries, obtained the linear and digital rights to the BCCI.
